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A broader view of your brand

MetaDesign is a leading international branding and design firm. We elevate the perception of your brand by designing brand experiences that communicate the identity of your company and its products to your customers, whether in the physical, print or digital worlds.

Featured stories

  • “Vorsprung durch Technik” is the Audi mindset, and that is best reflected in the company’s products and in its communication. For over 16 years now, we have been working to make sure that promise is delivered.

    Keeping up the Vorsprung

    “Vorsprung durch Technik” is the Audi mindset, and that is best reflected in the company’s products and in its communication. For over 16 years now, we have been working to make sure that promise is delivered.

  • Brand identity, packaging system and retail purchase experience for McAfee, the world's largest dedicated PC security company.

    Security means freedom

    Brand identity, packaging system and retail purchase experience for McAfee, the world's largest dedicated PC security company.

  • Brand strategy, market research, product communications, and digital experience design for Sony.

    Renewing an iconic brand

    Brand strategy, market research, product communications, and digital experience design for Sony.

  • Two strong brands – and one pioneering strategy: the former Deutsche Post World Net is now Deutsche Post DHL.

    Global reliability

    Two strong brands – and one pioneering strategy: the former Deutsche Post World Net is now Deutsche Post DHL.

  • High-value products, reliable quality – and credible communication. That is the basis for the partnership between MetaDesign and Volkswagen.

    Strong team players

    High-value products, reliable quality – and credible communication. That is the basis for the partnership between MetaDesign and Volkswagen.

  • Identity, design strategy, messaging, website and launch campaign for 23andMe, a pioneer in consumer genetics.

    Welcome to you

    Identity, design strategy, messaging, website and launch campaign for 23andMe, a pioneer in consumer genetics.

  • Kuoni is <i>the</i> tour planner in Switzerland. Following a clear strategy, this long-standing leader has firmly established its position in the premium segment, where it makes a “World of Difference”.

    Traveling first class

    Kuoni is the tour planner in Switzerland. Following a clear strategy, this long-standing leader has firmly established its position in the premium segment, where it makes a “World of Difference”.

  • Unusual and innovative: Siemens recognized the potential of sonic branding in 2003 and worked together with MetaDesign to create an acoustic environment that was uniquely Siemens. That was the start of a long and close partnership.

    Excellent global rollout

    Unusual and innovative: Siemens recognized the potential of sonic branding in 2003 and worked together with MetaDesign to create an acoustic environment that was uniquely Siemens. That was the start of a long and close partnership.

  • Online guest experience strategy, renewed design system, and Web presence for Shangri-La Hotels & Resorts, Asia-Pacific's leading luxury hotel group.

    Finding your Shangri-La

    Online guest experience strategy, renewed design system, and Web presence for Shangri-La Hotels & Resorts, Asia-Pacific's leading luxury hotel group.

  • Household appliances from New Zealand, a strategic alliance with Chinese partner Haier and the drive to tap into a new market: good reasons for Fisher & Paykel to bring MetaDesign on board to guide its entry into the Chinese market.

    New Zealand goes China

    Household appliances from New Zealand, a strategic alliance with Chinese partner Haier and the drive to tap into a new market: good reasons for Fisher & Paykel to bring MetaDesign on board to guide its entry into the Chinese market.

MetaDesign around the globe

SPACER

See you
in Beijing!

Beijing

MetaDesign is one of China’s top 5 creative agencies

MetaDesign China is number 5 in a China-wide survey conducted by Jing Li Ren, one of the country’s most trusted management journals.

Explore Berlin!

Rebrand

Six wins for MetaDesign at REBRAND 100®

The jury of the most important international competition for brand repositioning and redesign awarded prizes to six brands developed by MetaDesign.

Check out our
Düsseldorf office!

KfW

MetaDesign Düsseldorf gives KfW a new look

KfW, a state banking group in Germany, asked MetaDesign Düsseldorf to modernize its look to bolster the long-term strength of the brand.

Go to our
San Francisco
office!

Visit our
Zürich office!

Zürich

MetaDesign work for KPMG anniversary wins award

The activities surrounding the 100th anniversary of KPMG Switzerland have recently won the European Excellence Award in Prague. The concept for the communication campaign for this occasion was developed by MetaDesign.