Keeping up the Vorsprung
“Vorsprung durch Technik” is the Audi mindset, and that is best reflected in the company’s products and in its communication. For over 16 years now, we have been working to make sure that promise is delivered.
MetaDesign is a leading international branding and design firm. We elevate the perception of your brand by designing brand experiences that communicate the identity of your company and its products to your customers, whether in the physical, print or digital worlds.

“Vorsprung durch Technik” is the Audi mindset, and that is best reflected in the company’s products and in its communication. For over 16 years now, we have been working to make sure that promise is delivered.

Brand identity, packaging system and retail purchase experience for McAfee, the world's largest dedicated PC security company.

Brand strategy, market research, product communications, and digital experience design for Sony.

Two strong brands – and one pioneering strategy: the former Deutsche Post World Net is now Deutsche Post DHL.

High-value products, reliable quality – and credible communication. That is the basis for the partnership between MetaDesign and Volkswagen.

Identity, design strategy, messaging, website and launch campaign for 23andMe, a pioneer in consumer genetics.

Kuoni is the tour planner in Switzerland. Following a clear strategy, this long-standing leader has firmly established its position in the premium segment, where it makes a “World of Difference”.

Unusual and innovative: Siemens recognized the potential of sonic branding in 2003 and worked together with MetaDesign to create an acoustic environment that was uniquely Siemens. That was the start of a long and close partnership.

Online guest experience strategy, renewed design system, and Web presence for Shangri-La Hotels & Resorts, Asia-Pacific's leading luxury hotel group.

Household appliances from New Zealand, a strategic alliance with Chinese partner Haier and the drive to tap into a new market: good reasons for Fisher & Paykel to bring MetaDesign on board to guide its entry into the Chinese market.